Primark Spring 2015 Press Day

This week I worked at Primark Press Office (Russell Square) helping to prepare for their Spring 2015 press day (#PrimarkSpring15) 

The collection is what I believe to be their best ever! From bold neon pieces to dusky blue daisy prints the collection offers something for everyone.

The kimonos stood out for me, Primark have upped their game when it comes to detail. The Kimonos were all beautifully embellished with sequins or pom poms and whats best of all were still at purse friendly prices! 

Primark also showed their make-up collection at the Press day. Pick and mix bags were available in order for guests to pick up and try out whatever they fancied. I was particularly impressed by their eyeshadow pallets which offered a variety of shades for only £3 (great stocking fillers) 

 This was the first press day in which Primark showed their homewear collection. Their homewear collection has been quickly expanding over the last year.