(Ohne Titel Spring 2015)
(Alexander Wang Spring 2015)
Since the new year we have seen hi-tech fabrics and sports mesh pretty much everywhere. 2015 has become the year where sportswear becomes fashionable, and it has taken over the highstreet. Sports brands are also aware of the increased attention and have reacted by hiring fashionable ambassadors, for instance Puma announced Rihanna as their new global brand ambasador. The trend is clearly here to stay as we slowly commence into Summer 2015 and the best news about the athletic trend is that it is now FULLY acceptable to wear your gym leggings in public. The trend is easy to master and looks effortless. Keep the athletic look classic with simple touches such as plimsolls, gym shorts and stripes.
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